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Why LinkedIn Lead Gen Forms Matter [Video]

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LinkedIn Lead Gen Form Ads.jpg

Does your company advertise on LinkedIn? It’s said that 94% of B2B businesses use LinkedIn to distribute content, but are you taking advantage of its advertising options? While organically posting to your company page should be a crucial part of your social strategy, LinkedIn’s paid options continue to provide results for B2B marketers, with conversion rates averaging 6.1%, compared to just 2.7% for advertisers on Google search and 0.89% on Google Display. With LinkedIn already having phenomenal results on their ads, they are about to take it one step further on their mobile app by introducing Lead Gen Form ads and we’re here to tell you all about them!

What are LinkedIn Lead Gen Form Ads?

When looking at some of the biggest obstacles to earning conversions, LinkedIn found that having to fill out lead gen forms on landing pages was one of the biggest deterrents preventing users from converting on a piece of content – especially when accessing the content from …

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