Social Media Marketing

Why is the ACCC shaking the media tree? [Video]

Is no news good news? Has Facebook flipped? What’s making Google grovel?

I am not a journalist, but I do employ journalists to produce content for my clients and have made it my fact-checking mission to uncover some media bargaining code home truths.

If you heard about Facebook’s removal of Australian news media content on Thursday 17th of February 2021, and; were not affected (i.e. your Facebook page content is still intact), and, don’t care why this is happening. Then, great, there’s no need to read any further.

Quite frankly, I don’t blame you; because for the layperson, it’s not as big a deal as many will have you believe. To me, it feels like the ACCC is shaking the media tree to see if some money is going to fall out.

From what I can ascertain, the proposed legislation is about whether or not Facebook and Google can make …

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