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Social Media Marketing

Why Influencer Marketing on Pinterest Has Huge Potential for B2C Businesses [Video]

In many ways, working with an influencer on Pinterest is very different from marketing on other social media channels. Thus, any brand contemplating influencer marketing for Pinterest will need to change their mindset on how to go about it.

For a start, Pinterest is predominantly visual. Admittedly so are Instagram and Snapchat, but Pinterest looks at things from a different perspective. There are no social feeds, as such. Also, Pinterest is more like a search engine, in many ways, than a social media channel. People search for “boards” depicting images on topics of their choice and then follow those boards they like.  Here’s Ben Silbermann, Pinterest’s CEO and co-founder, describing it to investors back in March of 2010:

It's a tool that helps people share and discover the things they love. People join Pinterest to create these collections through pinboards, and to follow collections created by their friends.

In some ways, …

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Social Media Marketing

Are you taking full advantage of what TikTok natively provides to help promote your business? Want to improve your TikTok marketing results? Expert Keenya Kelly shares how to use native TikTok Creator Portal tools to fine-tune your TikTok content for better marketing results. Discover how to use the green screen effect to promote products, find features that get more people to register for your TikTok Live events, and learn how to make the most of Playlists. Plus, you’ll also get tips to optimize your bio using the Q&A feature and your bio link - even if you don’t have 1,000 followers yet. 🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub🚀 Visit Keenya’s Channel for More TikTok Tips-- https://www.youtube.com/c/KeenyaKelly 🔗 Find Resources and Tools Mentioned In this Episode-- How to Use TikTok Analytics for Business [Video]https://youtu.be/eZn7_EKb_wk 🎧 Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro00:16 TikTok Account Types00:25 Content Creation Tools01:11 TikTok Live03:19 Content Organization Tools04:05 TikTok Analytics04:55 TikTok Profile Features#SocialMediaMarketing #TikTokMarketing #TikTok