When Nike introduces a new sneaker line, people take notice. But when a popular fitness personality reviews the sneakers on social media, people take action.
But what is influencer marketing, exactly, and why do you need it for content distribution?
Let’s take a closer look.
Why Are Influencers Essential for Content Distribution?
Influencers expand the reach of a brand. Once you have an influencer who is willing to post content about your brand, you instantly create more opportunity to get in front of potential customers. The key here is to know and understand your target audience, as well as content marketing strategies, so you can partner with influencers whose followers align with the key attributes of that audience.
For example, The Frozen Garden’s products resonate very well with the health-conscious audience …