Google Analytics is your ultimate tracking tool. It can monitor the effectiveness of online marketing methods, like SEO campaigns. It can track the traffic various pieces of on-site content (like blog posts) and videos get. It can even help you evaluate device functionality with your website and provide an overview of the overall user experience.
In other words, it gives you pretty much all the raw numbers you need to see how your website and marketing are doing. From bounce rate to conversion rate, these numbers give you a clear idea of how much traffic is going to your website, as well as what people are doing after they discover you online.
Successful entrepreneurs know to turn these numbers into useful insights. Whether they begin targeting a different set of keywords for SEOor make layout adjustments to make their site more user-friendly, such changes can be made with confidence when they …