Most people think of Google Analytics as being for data geeks only. They could not be more wrong. Google Analytics is a business tool for marketers, period.
In our Data Driven Academy Google Analytics 101 classes, I show marketers, small business owners and aspiring entrepreneurs how to get what they need out of Google Analytics, and get out.
This includes using Acquisition Reports to understand which traffic referral sources are likely to convert users into customers, and which ones to put marketing resources into.
Also, Audience (demographics and interests) Reports and Behavior Reports to understand WHO is using your website and HOW they're using it, so you can tailor the experience to them, keep them coming back, and get them telling their friends / network to check you out!