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Ecommerce

Why direct-to-consumer depends on digital transformation: Key brand examples [Video]

Stay-at-home rules, imposed during the global Covid-19 pandemic, have put digitalisation into turbo drive. According to McKinsey and Company, the growth in the USA’s e-commerce in the first six months of 2020 equalled that of the previous decade.

The accelerated adoption of eCommerce has introduced existential threats for many traditional retailers, while creating fresh opportunities for brands that are comfortable with using digital channels to develop a personalised relationship with their customers.

What’s driving DTC?

As the name suggests, direct-to-consumer (DTC) describes the sales model whereby creators sell directly to consumers, bypassing third-party retailers, wholesalers, or any other ‘middlemen’.

DTC offers a win-win situation to both brands and consumers. Brands thrive by directly engaging with their customers, reducing costs, and experimenting with operating models. Consumers stand to gain more value and satisfaction, through brand loyalty programmes which offer discounts, and frictionless sales processes, such as the ability to purchase directly from social media posts. Tailored …

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Ecommerce

Complete Internet Marketing Strategies For eCommerce Enthusiasts [Video]

Complete Training Courses to inspire all who wish to learn and grow.

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Ecommerce

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Categories
Ecommerce

Adafruit Industries, Unique & fun DIY electronics and kits : - Tools Gift Certificates Arduino Cables Sensors LEDs Books Breakout Boards Power EL Wire/Tape/Panel Components & Parts LCDs & Displays Wearables Prototyping Raspberry Pi Wireless Young Engineers 3D printing NeoPixels Kits & Projects Robotics & CNC Accessories Cosplay/Costuming Halloween Reseller and School Packs Internet of Things - IoT Development Boards Batteries Gift Ideas Feather CircuitPython Circuit Playground Crickit - Creative Robotics Particle STEMMA Machine Learning micro:bit Add-ons & Accessories Bluetooth PPE Microchip ecommerce, open source, shop, online shopping