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The email marketing ecosystem is constantly changing. With the developments in the digital marketing world, the techniques that worked years ago are no longer relevant. Businesses should focus on improving email marketing strategies accurately with email hygiene.
One of the best ways to keep up with different email marketing techniques is to maintain email hygiene. According to eMarketer, businesses in the US are spending around $39 billion on Internet advertising. However, according to Forrester for email marketing, the advertising budget is only around $1.5 billion.
Businesses must focus on ensuring none of their emails are spam. A healthy email list can help to provide better deliverability and a higher success rate. Email list cleaning is the key to driving engagement.
What Is Email Hygiene?
All businesses are in the habit of sending cold emails to drive engagement. However, most of these cold emails often land in the spam folder. …