How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

Why Apple is pushing the term spatial computing along with its new Vision Pro headset | KLRT [Video]

Categories
Digital Marketing

SAN FRANCISCO (AP) — With Apple’s hotly anticipated Vision Pro headset hitting store shelves Friday, you’re probably going to start to see more people wearing the futuristic googles that are supposed to usher in the age of “spatial computing.”

It’s an esoteric mode of technology that Apple executives and their marketing gurus are trying to thrust into the mainstream while avoiding other more widely used terms such as “augmented reality” and “virtual reality” to describe the transformative powers of a product that’s being touted as potentially monumental as the the iPhone that came out in 2007.

“We can’t wait for people to experience the magic,” Apple CEO Tim Cook gushed Thursday while discussing the Vision Pro with analysts.

The Vision Pro also will be among Apple’s most expensive products at $3,500 — a price point that has most analysts predicting the company may only sell 1 million or fewer devices …

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos