If you are marketing any sort of product or service, you’ve undoubtedly realized that YouTube is an important marketing tool. With more than a billion unique users every month and more than 6 billion hours of video watched every month, it only makes sense to promote your company, product, or service online.
Now granted, not everyone using YouTube is watching to learn something — there are far too many funny cat videos on the site with millions of views to make that argument. However studies show that a high percentage of YouTube users are in fact using the site to search for work-related information as well as how-to videos and other useful information.
In fact, according to one study in Forbes, more than 50 percent of executives report watching work-related or business videos on YouTube every week, and of those, 65 percent visit the marketer’s website after watching.
But while it’s clear that YouTube is important for …