Digital Marketing Video Content Marketing

Why an SEO and PPC Strategy Wins Every Time [Video]

Most companies and marketers start out using either search engine optimization (SEO) or pay-per-click (PPC) advertising, viewing them as separate tools. But, SEO and PPC are more powerful together than apart, which is why an SEO and PPC strategy wins every time.

Keep reading to find out why — and how SEO and PPC can benefit your business!

Don’t forget, WebFX provides top-of-the-line SEO and PPC services to clients all around the world. So whether you need PPC services in D.C. or SEO services in Richmond, we’ve got you covered.

What is an SEO and PPC strategy?

Before combining these two digital marketing tools, it’s important to understand what each one is, as well as their differences. Learn more about SEO and PPC and how they make for a powerful strategy, below:

  • SEO: SEOinvolves improving content on your website so that your webpages rank for specific keywords. For example, you may optimize a product page for heated slippers to rank for the …
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Digital Marketing Social Media Marketing

How To Create An Effective Social Media Strategy (Social Media Calendar) [Video]

Manage and plan your social media content with a handy calendar guide and template: The process of creating a social media strategy can seem a bit overwhelming - but have no fear because in this video were breaking down the key steps you need to follow for social media success! Make sure to watch until the end of the video because step #5 is crucial if you want to grow your following on all the different social media platforms. Dont forget to download our social media calendar template, hit subscribe and give this video a thumbs up for more content like this! Grow Your Career and Business with HubSpot Academy: Favorite Free Certification Courses: Digital Marketing Certification: Social Media Marketing Course: SEO Training Course: Inbound Course: Inbound Marketing Course: Email Marketing Course: Inbound Sales Course: Taking your Business Online Course: About HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers needs at any stage of growth. Today, thousands of customers around the world use HubSpots powerful and easy-to-use tools and integrations to attract, engage, and delight customers. Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot #digitalmarketing