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Ecommerce

Who Is the Mystery Shopper Leaving Behind Thousands of Online Shopping Carts? [Video]

John Smith started shopping early on a recent Wednesday and didn’t stop for days.

He visited an auto-supply site where he loaded his cart with a replacement turn-signal lever, emergency strobe light and two dozen other items. He hopped over to a home-goods merchant for another 10 items including wood picture frames, address plaques, a towel rack and mailbox. He ordered one of every kind of baby bundle, ranging from about $80 to nearly $500, from a site that sells infant sleeping boxes popular in places such as Finland.

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Ecommerce

American entrepreneur Rachel Tipograph is the co-founder of MikMak, one of the fastest-growing woman-led startups of 2020-21.