Social media platforms are one of the best inventions to happen for the growth of every business and industry. Initially thought to be purely for entertainment and social purposes, many businesses have noticed the effectiveness of marketing their brands through social media, giving them high amounts of exposure and engagements with as little funding as possible.
Plus, there are a ton of different social media platforms online for businesses to choose from. However, each platform is different and they are all used for different reasons, have vastly different niches and target audiences and generally cater to a type of demographic. For example, Facebook and Instagram are generally targeted towards young adults through an informal medium of communication whereas LinkedIn is purely for business and implies a highly professional tone of voice.
It might be quite jarring when you are first starting out and trying to figure out which social media …