Facebook and WhatsApp announced that it is increasing its investment into shopping with WhatsApp. Facebook has listened to feedback and will begin offering more and expanded tools to help businesses sell more online with WhatsApp.
Facebook wants to make it easier for businesses to chat and close sales with WhatsApp, including a way to browse products, select products and pay for the products, all while communicating with a business.
Facebook previously announced a dedicated shopping tab on Facebook and Instagram, including in-app purchases. This functionality will be expanded on WhatsApp.
Evolution of Online Shopping During Pandemic
Consumers are increasingly shopping with apps. Restaurants that have pivoted to curbside pick up and ordering by apps are becoming a normal thing. Ordering with an app is more normal and accepted now than ever before.
WhatsApp’s new business shopping fills a gap that benefits both consumers and businesses.
According to the official Facebook announcement, consumers are done with the …