Making a video that grabs — and keeps — your viewers’ attention is challenging. There’s a lot that goes into creating a compelling video, and believe it or not, scene length is right up there near the top of the list.
Use scenes that are too long, and your audience drifts off. Scenes that are too short make it difficult for people to understand and retain your message.
Clear as mud, right? Actually, if you stick to a few tried and true parameters, choosing the right length for your video scenes is pretty straightforward.
- Keep scenes between one and six seconds.
- Give viewers enough time to register everything that’s going on (text and action)
- For fun, upbeat videos, stick closer to one-second scenes
- For complex information or a contemplative mood, skew closer to six-second scenes
It’s a commonly touted statistic that the average attention span has been trimmed to just eight seconds. This guides a whole lot …