In this video, we will talk about what YouTube Ads frequency settings you should use in 2021 so that the YouTube algorithm will avoid suggesting your ad to the same person over and over.
The frequency capping allows you to limit the number of times your ads are shown to the same user. This can help you focus on showing your ads to new people. By using these settings, you can save a big amount of money on ad spend, and you can get more value for your buck.
For maximum coverage, it is necessary to keep the limit between 2-3 impressions per week.
We will also be covering the exact settings you should use for Cold and Warm traffic, for both, less than $1,000/day and more than $1,000/day on ad spend.
On YouTube Ads, there are two ways you can control the frequency. You can either limit it by ‘Impression’ or by ‘View’.
Follow our recommendations to get a better value from your money when spending on your YouTube ads.
00:34 What is Frequency and Frequency Capping?
00:54 The Two Ways You Can Control Frequency: By Impression and By View
02:36 How to Set up the Frequency Settings
02:56 Recommendations for Frequency Capping on Different Ad Spends
04:40 Frequency Capping on Retargeting Campaigns
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About this video: You’ll learn what frequency setting you should set in your campaigns, so you don’t end up losing money advertising to the same people over and over again and end up annoying your target audience. We do a step-by-step guide and give you recommendations on how to set up the right frequency settings for your campaigns. Subscribe to get more related content about YouTube ads, SMMA, and E-commerce tips.