Recently, LinkedIn has updated their platform to include a stories feature. It’s just like Instagram, Facebook, or Snapchat–only completely different. LinkedIn has contextualized the feature for their audience, taking cues from the platforms before it. Keep reading to find out what, I think, you need to know about the latest marketing feature on one of the largest social networks in the world.
How should a business adapt to LinkedIn Stories? Is it similar to Instagram Stories?
Businesses should recognize that being familiar with the stories feature is already a big advantage. However, the only thing that’s similar about the two is the format. The “room” is very different. It’s almost like you’re a bartender but you’ve only bartended at a dive bar in Idaho. Now you’re a bartender in a swanky, New York City, rooftop bar. You’re still bartending, but it’s different.
LinkedIn is gonna have different mentalities and different …