Small Business Marketing

What To Include In a Client Report as a Freelancer (Stop Wasting TIME!) [Video]

What To Include In a Client Report as a Freelancer (Stop Wasting TIME!)

Tired of spending HOURS crafting a report for your social media marketing freelance clients or digital marketing freelance clients? I’ve spent HOURS writing reports for my clients over the past 11 years as a digital marketer – and I’ve figured out what my clients actually care about.

The good news is that – they just want to know how much money you’re making them. How are your digital marketing / social media marketing strategies making them money?

This is exactly why I keep all of my social media marketing reports as a freelance super high level for my clients. I pay close attention to which KPIs mean the most to them (outside of making money) and report on that information alone.

If a client hired you for social media marketing, then be sure to include KPIs such as growth, engagement metrics, content that is performing well, hashtag updates, etc.

If a client hired you for search engine optimization then be sure to include popular pages, ranking reports, and strategies to continue to help climbing through Google.

The actual data and reporting information will really depend upon WHAT the client hired you to do and what they care the most about. You should have a good indication of what those KPIs are and include the top 5 more important KPIs in the written report.

I make sure I know EVERYTHING inside and out about the account so that if they ask me a specific reporting question that is not included on the given report, I can answer it right away and expand upon that subject matter.

Some of my freelance social media marketing clients thrive on excel sheets, some thrive on pretty reports, and some just want me to tell them the important *stuff*.

In short, keep your reports super simple and only include the information they care the most about (and make sure YOU know everything about the account just in case they ask you specific questions). Don’t overload them with highly technical data.

0:00 Introduction
0:50 Background information
1:10 Keep it simple
1:21 What your client really cares about
1:40 Other elements to include in the report
2:27 Keep reports super simple/high-level
2:40 Develiverabls for the client
3:00 Styling the client report
3:19 Don’t overload them with data
3:36 Freelance & Financial Freedom Blueprint

A little bit about me…

I became a digital marketing freelancer in May of 2020 with the main mission to start replacing missing income due to the downfall of our economy. I applied everything I learned from 10 years of working in the digital marketing industry to my freelance business.

Digital Sargeant went from essentially starting at 0 to a small digital marketing agency in just 7-months.

Now, I coach other freelancers through the transformation of just starting as a freelancer to a thriving freelance business.

All freelancers go through the same challenges, we’re all trying to get clients, price our services, grow our business, and everything in between.

✅✅✅If you’re looking for a coach to GUIDE you through the freelancing trenches then look no further. Check out Freelance + Financial Freedom Blueprint by going here: ✅✅✅

✅ Get Freelance Clients webinar replay here:

✅ Want free digital marketing training? Check out this YouTube video for instant access:

✅ More free digital marketing advice at

✅ Enhance your YouTube SEO with TubeBuddy! Purchase through this affiliate link:

✅ Schedule posts on Google My Business + more with Publer! Publer affiliate link:

Follow me on all social media: @digitalsargeant

PS: This entire video was made from my iPhone!

#JenniferSargeant #Freelancing #SocialMediaMarketing

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