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There has been shaky action this week in several pockets inside the stock market and certainly in the crypto market as Bitcoin dumped 20% off of a recent high after having gone through a parabolic run. It appears that the 55,000 60,000 level is going to become massive resistance with a major top being put in. Its a big warning that frothy markets can take a hit at any moment and we have seen past big winning stocks fade a bit. Take a look at the chart of Facebook for instance.

Lets look at each marketing assets role in the sales funnel, and unpack its value in the digital marketing hierarchy.

Why is a series the not-so-secret weapon for making a decent living with your writing? What's the difference between episodic series and one with a clear arc across the books? What are some of the best ways to market a series? Sara Rosett talks about all these things and more. 15:30 - Interview starts In the intro, Facebook shuts down news organizations (and a lot more) in Australia [The Guardian]; The possible impact of Facebook changes on author advertising [Author Media]; my Author Website and Email List Tutorial; my tutorial on how to sell ebooks and audiobooks direct with Payhip and Bookfunnel; https://www.thecreativepenn.com/selldirecttutorial/ and tips on dictation. https://www.thecreativepenn.com/dictation/ Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at http://www.draft2digital.com/penn Sara Rosett is the USA Today best-selling author of cozy mysteries, travel and historical mysteries, as well as books and courses for writers, including How to Write a Series, and, How to Outline a Cozy Mystery. She's also a podcaster at Wish I'd Known Then with co-host, Jami Albright. Finding time to write with small children in the house The pros and cons of writing a series How the heros journey fits in with a series On the different types of series and where they work best How to plan a series How to keep track of character continuity in a series Different ideas for marketing a book series You can find Sara Rosett at http://www.SaraRosett.com and on Twitter @SaraRosett Get your Free Author 2.0 Blueprint at: http://www.TheCreativePenn.com/blueprint You can always find the show notes and links at: http://www.thecreativepenn.com/podcasts/