When the going gets tough, the tough get creative.
Instead of letting the coronavirus shutdown get to her, boutique owner Tanvi Asher developed a business plan to keep her shops afloat.
The owner of Peppermint at Culver Road Armory and Salty on Park Avenue, Asher considered ways to safely get products to her customers during the pandemic. Using social media, Asher enables shoppers to browse through her stores virtually, allowing for online purchases and touchless pickup or delivery.
"We do daily Instagram stories and live sessions to walk people through the inventory," Asher said.
From social media shopping to virtual assistants, Rochester-area boutique owners are thinking outside the box in these difficult times. The spring 2020 lines arrived at boutiques just as the shutdown began in mid-March.
Raquel Denise Lowry, who shares physical boutique space with Jonzey's Closet at 978 S. Clinton Ave. in the Swillburg neighborhood, continually updates her inventory of purses on her Facebook page Raquel Denise …