What It is and How to Use It for Ecommerce [Video]

Starting a small business is tough.

Competition is fierce, consumers are already overwhelmed with adverts, and your marketing budget is basically non-existent.

Still, you’ve got to get people’s attention – but how?

One effective strategy is guerrilla marketing. This innovative, scrappy, and highly effective marketing strategy helps to level the playing field.

Every small business can harness the power of a great guerrilla marketing campaign to capture attention and generate sales.

So what exactly is guerrilla marketing?

This article will explain all with inspiring examples and key takeaways to help you get started.

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What is Guerrilla Marketing?

Guerrilla marketing utilizes unconventional strategies to get consumers’ attention and create buzz about the product or brand being marketed. It’s disruptive, provocative, and memorable.

Drew Neisser, CEO of Renegade Marketing, explains, “It simply isn’t guerrilla if it isn’t newsworthy.”

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American entrepreneur Rachel Tipograph is the co-founder of MikMak, one of the fastest-growing woman-led startups of 2020-21.