Ever noticed how an article that appears on Reuters later re-appears in multiple publications?
This is known as content syndication.
In this article, you’ll learn:
- What content syndication is
- The benefits of content syndication
- The differences between syndication, repurposing, and guest blogging
- How content syndication affects SEO
- How to get started with content syndication
- Paid and self syndication
- How to go beyond syndication
Content syndication is when one or more third-party sites republish an exact copy of content that originally appeared elsewhere.
For example, James Clear first published a post about deliberate practice on his blog.
Later, Lifehacker republished the same article.
Besides getting more eyeballs on your content, there are tangible business benefits to syndication too.
Get referral traffic
Most websites that republish your content tell their readers where it originally appeared—and link to the original source.
If readers enjoy the syndicated piece, they may click through to your website for more.
This is how James Clear got tons of referral traffic…