The Facebook Business Manager can be confusing. In this article I will answer the questions on what is the Facebook Business Manager and also when you should use it.
What is the Facebook Business Manager?
Think of the Business Manager as the umbrella that goes over your assets. Inside the Business Manager, you have your Facebook Ads Manager accounts, your Facebook Pages, and your Instagram Accounts. You can also create extra Facebook Pixels in the Business Manager.
When you create the Facebook Business Manager, you give the Business Manager a name. Sometimes people get confused that their Business Manager is named the same thing as their Facebook Page or their Ad Account. It’s fine that they have the same name, you just need to realize the hierarchy so that you know what you are looking at.
You get to the Business Manager via this link: https://business.facebook.com/If you haven’t created a Business Manager yet, you will get the option to do so …