Attention, Interest, Desire, Action. AIDA Sales Method
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You ever see that movie Glengarry Glen Ross? If not, I highly recommend watching Alec Baldwin’s famous speech where he goes over AIDA and he goes over ABC, always be closing. Now, in today’s video, I want to talk about what does that actually mean, what is attention, interest, desire, action when it comes to sales and what can we learn from this acronym. Let’s get into it.
Also, I use this framework to craft a fool-proof cold email template for you guys to use.
0:00 What exactly is AIDA?
1:47 How does AIDA work for us?
3:33 The origins of the AIDA framework
4:33 How to use the AIDA framework in Cold Email?
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