Small Business Marketing

What Is The AIDA Sales Method? (Free Cold Email Template) [Video]

What Is The AIDA Sales Method? (Free Cold Email Template)

Attention, Interest, Desire, Action. AIDA Sales Method

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Grab the Cold Email Optimization Checklist for free here: ➡️​​ ⬅️

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You ever see that movie Glengarry Glen Ross? If not, I highly recommend watching Alec Baldwin’s famous speech where he goes over AIDA and he goes over ABC, always be closing. Now, in today’s video, I want to talk about what does that actually mean, what is attention, interest, desire, action when it comes to sales and what can we learn from this acronym. Let’s get into it.

Also, I use this framework to craft a fool-proof cold email template for you guys to use.

0:00​ What exactly is AIDA?

1:47​ How does AIDA work for us?

3:33​ The origins of the AIDA framework

4:33​ How to use the AIDA framework in Cold Email?

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Uncomfortably Sober Teardown Of The Infamous Drunk Cold Email | Drunk Cold Email by Jon Buchan [Video]

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