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Ecommerce

What is Stock Keeping Unit (SKU)? [Video]

A stock keeping unit, which is commonly referred to as SKU, is a unique code that is assigned to each product in a stockroom. It is used to identify the price, manufacturer, and other product-related information.

What Is a Stock Keeping Unit (SKU)?

For any organization that is in the business of selling products, an SKU is an essential part of inventory management. 

SKUs are internal product inventory codes, which are made up of eight or more alphanumeric characters. They are unique to every store, warehouse, e-commerce vendor, and fulfillment center. That means that an SKU for Item A will be unique at different stores from the same retail chain.

How Do SKUs Work?

Each alphanumeric character in an SKU represents product-related information, such as price, size, style, color, and manufacturer. 

Since the codes are unique to every company, they can be customized to fit the needs of the business. For instance, the information in the codes can be …

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Ecommerce

Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021 [Video]

Looking to boost your ecommerce and affiliate site’s search visibility in 2021? Start building links to your category, product and affiliate review pages.Register now for the next sponsored Search Engine Journal webinar. Kevin Rowe, Founder of PureLinq, reveals the fundamentals of link building for ecommerce and affiliate sites in 2021. In this presentation, you will learn:- How to properly vet site quality to maximize the impact of your link building efforts.- How to select ecommerce or affiliate pages for link building based on analysis.- Details on how to secure links to product category or review pages with the most effective link building strategy – unlinked brand mentions.Prospecting and securing critical category or commercial page links play a major role in driving rankings in competitive fields. Rowe, who has built link building campaigns for Fortune 500 companies, luxury hospitality brands, a large variety of affiliate sites, and ecommerce clients, shares tips to make the process less tedious and more efficient.