What is Sentiment Analysis? – AI in Social Media
Not so long ago, AI seemed like a concept straight out of a science fiction movie. Nowadays, we see it virtually everywhere. Manufacturing, healthcare, finance, transportation, social media—all of these industries are based on AI to a great extent. Another sector which benefits from AI and machine learning is marketing. AI has a hand in a massive amount of our marketing activity from putting keyword clusters together and utilising chatbots to personalisation and text analysis.
One of such uses of AI and machine learning is sentiment analysis. Innovative marketers use this to their advantage to monitor brand reputation, gather feedback and avoid PR crises. Here’s how sentiment analysis works, including the different types, the benefits, and the best tools.
Defining sentiment analysis
Put merely; sentiment analysis is the practice of defining whether a statement has a negative, positive, or neutral sentiment. More advanced sentiment analysis tools have the power to establish whether the message is emotionally sad, happy, …