Digital Marketing

What is retargeting and how does it work? [Video]

Have you ever visited a company website and then start to notice that you’re seeing their ads when you visit other websites? This practice is known as “retargeting” within the Internet Marketing world and its growing. Facebook recently released its own retargeting program for businesses to compete with Google, YouTube and Yahoo. Marketing software companies such as HubSpot are also using retargeting-like technology with its new GetSignals product.

David Kaufer talks about how it works and why more businesses are using it.

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