At this very moment, you’re being tracked.
In real life, this is illegal, and is called stalking. Online, this is a common digital marketing practice, and is called remarketing—or retargeting, depending on who you ask and the platform you’re working with.
Using remarketing to retarget ads to people who have visited your website benefits both the audience and the business in three major ways:
- With the wide variety of remarketing platforms, you can target almost every target audience at every stage in the modern sales funnel.
- The consumer sees more personalized ads that are more relevant and timely, upping the online experience
- Businesses see increased revenue since remarketing has a high ROI
Below I’ll dive into how remarketing works, why it’s so effective, what your platform options are, and how you can leverage it for your business.If you have any questions at …