Social Media Marketing

What is Messenger Marketing? – The Untapped Gold Mine [Video]

Just last month our CEO and founder, Jordan, travelled to Sweden to deliver a talk on the power of Messenger marketing.

As it stands, Messenger is largely considered the untapped gold mine of Facebook’s marketing suite. The figures, however, speak for themselves. Messenger boasts an impressive 1.3 billion monthly users sending 8 billion messages every month, with 53% of people more likely to shop with a business they can message directly. With an audience of this size, it’s likely that your customers are not only on Messenger but using it every day.

Taking advantage of Messenger’s potential can begin with something as small as adding a snippet of code to your website. This one snippet of code will embed a Messenger bot to your website, giving your customers a direct line of contact with you and your business. Apart from being there as a port of call for customer service, …


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