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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts [Video]

What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology.

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity.

For marketing efforts, technology enables you to automate, track, personalize, and more.

The key is to have the right MarTech stack, but what is MarTech exactly? And what tools do you need to streamline your marketing?

Quick Takeaways

  • MarTech is a set of technology tools marketers use to assist with marketing efforts.
  • Having the right MarTech stack is imperative for the modern marketing organization.
  • You’ll find the major categories of MarTech below, what they do, and recommendations.

What Is MarTech?

MarTech is the combination of marketing and technology. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. These platforms enable better content workflows, simplify campaigns, …

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