What is Email Marketing?
Email marketing is a marketing strategy that uses email as a tool to deliver commercial messages and generate sales. Email marketing is the backbone of eCommerce marketing strategy and can be as simple as sending cart abandonment emails or as complex as having numerous email nurturing campaigns designed to build long-term relationships and generate more long-term sales.
Why is Email Marketing Important?
Email marketing is one of the oldest online marketing tactics that continues to claim the top spot in most entrepreneurs’ marketing mix. As people are bombarded with promotional offers and commercial campaigns everywhere they look, inbox remains one last sanctuary of peace and solitude online. If you can get into their inbox, you establish a strong relationship that will most certainly lead to sales in the future. Here’s why most marketers still believe email marketing is the most powerful tool in the box:
- Email generates the highest ROI. …