Why is email marketing so important?
Let’s put it this way: not everyone is on Facebook. Not everyone is on Snapchat. And there’s a long list of social media channels out there not everyone is on.
But everyone has an email address.
That is why email marketing campaigns are so important for your overall digital marketing strategy. Your email list can go with you as you grow as a marketer, as an entrepreneur, as a business owner. It’s a portable asset. The best thing about email marketing is that it is also cost-effective.
There are a lot of digital marketing channels out there that change very dramatically or they die. What has value today may not necessarily have value tomorrow:
- Ranking #1 on AltaVista in 1997 was fantastic for any business—but it’s not that important now. Does AltaVista even exist anymore?
- Having the dopest Myspace page was, back in 2002, absolutely awesome. Probably doesn’t matter as much now—right?
- Spamming your way to growth …