- The businesses that are thriving today are the ones that are effective at attracting, engaging, converting, and retaining their customers online.
- Digital marketing is effective at generating awareness, traffic, leads, positive brand perception, and revenue.
- Digital marketing includes many types of marketing, from SEO to content marketing, paid search, display advertising, native advertising, email, video, affiliate marketing, and more.
Throughout the COVID-19 pandemic, stock market investors have experienced a very bumpy ride. Through it all, though, digital marketing leaders have been crushing it.
Ecommerce giants Amazon and Shopify are reigning supreme with accelerated growth. Zoom, Microsoft, Apple, and Salesforce? They are dominating with strong growth. Many investors agree that over the long term, digital leaders are one of the safest plays around.
That explains why profitable non-tech retail companies all have one thing in common: a massive emphasis on digital marketing. From Target, Lowe’s, Lululemon, and Peloton to FringeSport, many businesses remain on a bullish …