What is Digital Marketing? Dopazo & Associates Insurance [Video]

Many big companies have come to rely on social media and other online sources to market their products. It’s not uncommon for other smaller businesses to see this and decide that they want to do the same. Unfortunately, it’s just as common for them to have no idea where to start. Many people don’t fully understand what digital marketing even is. 

Digital marketing is about increasing your internet presence so people can easily find you. The modern era is often referred to as the age of the internet, and with good reason. The vast majority of people have at least one form of social media that they check daily. Anyone marketing on said social media platform is more likely to reach that audience. 

While social media marketing is one of the most common types of digital marketing, it’s not the only one. Search engines like Google, Yahoo, and Bing, also …