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Ecommerce

What Is Content Marketing? 3 Important Tips For 2021 [Video]

Vanity metrics in content marketing

Like social media, many different vanity metrics are overemphasized in content marketing. Yet, in isolation, these metrics are not very useful at all.

Likes, followers, comments, retweets, fans, subscribers, sparkles, warcraft gold, friendship points, hamburgers—whatever media channel you’re on, there are a ton of vanity metrics around it.

You can create great content but if they don’t tie back directly to your business, they are downright not useful.

I can’t tell you the number of people I meet that talk about their Instagram followers, but then don’t talk about the follow-up to their e-commerce business. Just because your stuff on social media platforms gets liked a lot, it doesn’t necessarily mean it’s good content.

The bottom line is that the effectiveness of content marketing should be measured using metrics that tie to the success of the business: conversion rates, lifetime value, revenue generated, are just a few examples.

Examples of content marketing

Content marketing …

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Ecommerce

How to Setup Payment in Shopify | Educate Ecommerce [Video]

In this video, I will show you How to set up Payments in Shopify. Shopify Payments is the simplest way to accept payments online. It eliminates the hassle of setting up a third-party payment provider or merchant account and having to enter the credentials into Shopify. With Shopify Payments, you're automatically set up to accept all major payment methods as soon as you create your Shopify store. 00:00 - 00:18 - Introduction 00:18- 03:00 - Setting up Payment 03:00 - 03:21 - EndShopify Store setup made easier with Educate E-Commerce Tutorials.Watch more videos on how to set up your Shopify store for your business easily. Subscribe to see more. #Shopify #ShopifyWebsite #EcommerceWebsite #Shopifytutorial

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Ecommerce

In this webinar, renowned eCommerce entrepreneur Gabby Leibovich, founder of Catch, Scoopon and Eatnow provides his expert tips on how you can elevate your online business to the next level. Gabby is then joined by Steph Pase, Influencer & Blogger from Just Another Mummy Blog and Jeremy Neyman, Senior Manager - Seller Operations at eBay for a panel discussion, who share their knowledge and experience to help you get the most from your online presence.