The Internet has exposed us to different outlooks and ideas. Today’s society is more sensitive because of this diversification, and people are more conscious of their civic duties than they were ever before. In these times, responsible consumption is gaining momentum. Customers expect charity of their preferred brands.
Therefore, it is in the best interest of a brand to be diligent towards its corporate social responsibility, aka CSR. No wonder, cause marketing is gaining ground.
What is Cause Marketing?
Cause marketing is a form of corporate social responsibility wherein the business launches a marketing campaign that serves a twofold objective of generating returns and increasing social welfare.
Corporate social responsibility is the directive establishing a company’s social accountability. Through CSR programmes, businesses engage in philanthropy and …