In simpler times, B2C ecommerce was the largest market, with B2B marketing close behind.
Then, with the age of the Internet and the ease of ecommerce, we saw the dawn of the C2C ecommerce, which soon rose to become one of the biggest markets in the world, even forcing businesses to evolve their strategies.
(Read our guide to B2C marketing here for more B2C marketing strategies and examples.)
Now, we are seeing things come full circle. Because believe it or not, we are increasingly seeing a shift towards a C2B ecommerce world.
What Is C2B?
C2B ecommerce is also known as consumer-to-business. This change heralds a complete reversal of the traditional model, with those who would normally be end-users creating products and services that are consumed by the businesses and organizations they themselves buy from.
Instead of a business advertising a service to potential buyers, consumers now demanded a service for a price…