Bounce rate is one of the metrics that you don’t want to see skyrocket every time you review your website’s analytics data. It is defined as the number of visitors who view a single page on your website and leave without engaging in any further meaningful interaction on the landing page, like clicking on a link, filling out a survey form, or adding a product to their cart.
Why Is Bounce Rate Important?
Your goal as a digital marketer or online store owner is to drive visitors to your website and have them buy from your business. But you also want visitors to keep viewing other pages on your website to encourage them to purchase more products from you. If a user visits one of your web pages and exits right away, it means that they either don’t like what they see or it doesn’t match what they are searching for.
Monitoring your website’s bounce …