What is Black Friday?
Black Friday (the day following the Thanksgiving Day holiday on the last Thursday in November) is the biggest retail sales day in the United States, often regarded as the unofficial start of the holiday shopping season.
Cyber Monday, the Monday after Black Friday, is a 24-hour online shopping event that was created to persuade people to do their shopping online and is now seen as an extension of the Black Friday sales.
Why is Black Friday Important to eCommerce Retailers?
Traditionally, retailers would roll out a variety of in-store deals on everything from electronics to toys to kick off the Christmas shopping season, opening the stores as early as 5 am. In recent years, however, the shopping frenzy has moved online, with 2018 being a record-breaking year for eCommerce retailers bringing in $6.2 billionin online sales growing by 23.6% compared to the previous year. With more and more people choosing to carry out their pre-holiday bargain hunting online …