Small Business Marketing

What is an Inbound Closer? Closing Techniques 101 [Video]

What is an Inbound Closer? Closing Techniques 101

You may have heard the term, inbound closer thrown around a lot on the internet, but what does that mean? What is an inbound closer? Stick around.

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So to define an inbound closer, we’re going to first have to define what an inbound lead is. An inbound lead is somebody that comes to your website. Let’s say you’re running a services business, like an agency, web design, or web development,, or social media, whatever. Or, you’re running a software as a service company, an inbound lead is someone that comes to your website and is interested in buying your service. Maybe they fill out the contact form, or they sign up for a free trial, whatever. That’s an inbound lead. And an inbound closer is somebody whose job is to close, is to sell to those leads that come into the website.

0:00 What is an Inbound Closer?

0:34 What exactly is an Inbound Lead?

2:16 How Inbound Leads are different than Outbound Leads?

4:12 Main Responsibilities of an Inbound Closer

/// R E S O U R C E S


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Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses. Ask any question about local search engine optimization (SEO), Google My Business, social media, email marketing, websites and online advertising.Get our email updates – Attend our live Q&A sessions – our Facebook group – to our podcast – // THIS WEEK’S QUESTIONS //- GMB News - Chat is available again, phone numbers can now be hidden.- Yelp has a new app - Yelp Audiences.- TikTok is focusing more on local advertising.- Longer videos on TikTok.- NextDoor is going public.- Should you geotag photos to rank higher in local search?- Is there enough awareness among small business owners for the need for a GMB listing?- Where do we get a privacy page for paid ads?- Are there any third party services to help manage Google Messages?- What do you do when Google changes your primary category?- How do you add GMB subjective attributes?- How to optimize for local voice searches?- How do you choose keywords and categories that will help you rank better in local searches? - As a Level 7 Google Local Guide, what are the best ways to help my clients increase visibility?