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Social Media Marketing

What brands like MAC to Myer can teach us about user insights [Video]

Leading brands like Myer, Mac, Modibodi understand that knowing your audience through rich data via Pinterest insights will show they can stay relevant to the people they want to reach and achieve greater success on the platform – let’s take a look how.

How Myer pivoted during the pandemic

Planning media campaigns in 2020 required nothing short of a crystal ball. It was impossible to anticipate how consumers were likely to behave from one week to the next using standard techniques and short terms trends data. Pinterest’s uniquely rich user insights spans the consumer behaviour and notable life moments of gen Z to boomers. Pinners are planners, searching for inspiration to bring their goals and aspirations to life; far in advance.

Through 2020 Pinterest user insights proved a lifeline to brands. For example, as the nation spent more time indoors, searches on the platform shot up for terms like ‘luxury bedroom design’ up 4x ‘bedroom inspiration master’ increasing 17x and ‘aesthetic …

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Social Media Marketing

Introduction To Marketing | Marketing 101 [Video]

In this video, I’m going to condense everything I’ve ever learned about marketing in 13 minutes so that you can start getting customers for your business today!🔔 Subscribe to the channel for more videos to help you on your entrepreneurship journey: https://www.youtube.com/channel/UCF2v8v8te3_u4xhIQ8tGy1g?sub_confirmation=1 ==Resources==🦊 Get weekly marketing tips from me straight to your inbox: https://sendfox.com/noah 📈 Join AppSumo’s free newsletter to get the BEST software tools and deals for your business: https://social.appsumo.com/browse-appsumo 📸 Connect on IG. (I reply to DMs.) https://www.instagram.com/noahkagan/

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Social Media Marketing

WANTED: New CEO for My $85M Company ($100k bounty) [Video]

I’m currently hiring a CEO for my $85M business AppSumo, and in this video I want to show you what that process looks like behind the scenes!!For CEO referrals: Email me the LinkedIn profile of the person you think would be a good fit to take over as CEO of AppSumo to ceo@appsumo.com.💰 I'm giving away $100,000 to the person who refers the CEO we end up hiring.🔔 Subscribe to the channel for more videos to help you on your entrepreneurship journey: https://www.youtube.com/channel/UCF2v8v8te3_u4xhIQ8tGy1g?sub_confirmation=1==Resources==🦊 Get weekly marketing tips from me straight to your inbox: https://sendfox.com/noah👪 Join my Facebook Community to discuss entrepreneurship with others: https://okdork.com/group/📈 Find the BEST software tools to run your business: https://social.appsumo.com/browse-appsumo

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Social Media Marketing

Most people buy into marketing automation systems like Keap and ActiveCampaign before they have even considered what they actually want to automate in their marketing. When you visually map out what you require then it becomes much easier to select the right marketing automation platform and to build an organised and integrated system from the […]