“What are the best marketing materials for an FBO?”
The short answer:
- A web site optimized for your location.
- A great direct mail campaign to a very targeted list.
- Postcards and other materials that will reach a broader audience.
- Social media targeted to the people you most want to reach.
Of course, none of these will be effective without a great list, offer and presentation – so let’s get down to making those really effective!
Using the standard marketing textbook formulas, we can come up with some even better ideas!
Every successful marketing campaign has a list, and offer, and a presentation.
Starting with the list. Who is your ideal customer, or who influences your ideal customers? These are the folks we need to communicate with!
It doesn’t matter how much you spend on advertising, or how beautiful your ads are, or how many awards they win, unless you have an attractive Offer and a targeted List!
Next, we need …