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Were Unifying into an Omnichannel Ad Platform: Mediaoceans Aaron Goldman Beet.TV [Video]

Mediaocean is transforming its advertising software suite for the age of convergence, pulling together its products into a single platform. The move follows the recent integration with 4C, which Mediaocean acquired last year to expand into social media, e-commerce and connected TV advertising.

“We are unifying all our products into an omnichannel advertising platform,” Aaron Goldman, chief marketing officer at Mediaocean, said in this interview with Beet.TV. “We have three areas — media intelligence, media management and media finance — and then wrapping all that with an omnichannel data warehouse that will ultimately provide a single view of the customer and campaign performance.”

The unified platform combines the features of its software brands — such as Spectra for traditional media, Prisma for digital, Lumina for planning and Aura for time tracking — with 4C’s Scope platform for closed ecosystems, which are commonly called “walled gardens.” As part of the introduction for its unified platform, Mediaocean unveiled a redesigned …

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KARMA jack: No-Brainer Ecommerce Marketing [Video]

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