It might be the most popular Facebook post in New Zealand… ever.
When checking Zavy to see the most popular social posts by New Zealand brands of 2020, I expected an even spread of posts across the Social Scoreboard brands.
Instead, one post by McDonald’s dwarfed all the others in likes, shares and comments: a disembodied hand, reaching out of a green vortex with a chicken nugget.
The engagement levels were so dizzyingly high that we thought it must have been an error. But it wasn’t. The metrics are clear: McDonald’s scored the top social post of 2020 by a massive margin – and it didn’t have anything to do with the new Kiwiburger jingle. It had everything to do with Rick and Morty and Szechuan sauce.
Top ten posts of 2020:
1. McDonald’s Szechuan Sauce post: 56,422 likes, 44,882 comments, 127,678 shares, 226% shares/like ratio (now removed)
2. KFC: 8,074 likes, 11,3238 comments, 6,827 …