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When I meet new clients, I often say that SEO is just really advanced admin. The site needs to be technically strong enough for Google to use it and for customers to use it. It needs to be organized in the right way, and it needs to be recommended by other websites. So in short, tech, content, and links, which sounds really simple, right?
But, what if you have had a link penalty, but also there’s a bunch of 404s in your site? What if your sitemap contains non-canonical URLs, but you also have broken links? What if your all attributes are missing from 90% of pages, but descriptions are missing from 10.
Working out how to manage this SEO process is really, really hard, and working out what …