One of the most difficult challenges in digital marketing is handling a two-sided marketplace with offline conversion. Learn how Cars.com used a blend of marketing fundamentals, eCommerce thinking, and data science to solve this complex problem.
What you will learn:
• Understanding and quantifying the marketplace environment
• Framing your value equation
• Designing a ROAS-focused architecture
• Alex Holt, Manager of Data Enablement, Cars.com
• Cameron Benoit, Solution Consultant, Adverity
This webinar is FREE to watch on-demand.
This webinar is brought to you by #DMWF (Digital Marketing World Forum)
Who is Adverity?
Adverity is an intelligent marketing analytics platform enabling data-driven marketers to make better decisions and improve performance, faster and easier.