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Ecommerce

Webinar: Defining Value in a Two-Sided Marketplace [Video]

Cheap and easy Video Content Marketing

One of the most difficult challenges in digital marketing is handling a two-sided marketplace with offline conversion. Learn how Cars.com used a blend of marketing fundamentals, eCommerce thinking, and data science to solve this complex problem.

What you will learn:

• Understanding and quantifying the marketplace environment

• Framing your value equation

• Designing a ROAS-focused architecture

Speakers:

• Alex Holt, Manager of Data Enablement, Cars.com

• Cameron Benoit, Solution Consultant, Adverity

This webinar is FREE to watch on-demand.

This webinar is brought to you by #DMWF (Digital Marketing World Forum)

Who is Adverity?

Adverity is an intelligent marketing analytics platform enabling data-driven marketers to make better decisions and improve performance, faster and easier.

Find out more about Adverity here.

The DMWF Privacy Policy and T&Cs can be viewed here.

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Categories
Ecommerce

Amazon Prime Day 2020: Here are some of the top deals [Video]

Amazon is holding its annual Prime Day on Oct. 13 and 14 this year, after the pandemic forced it to postpone the sales event from July. Amazon is positioning Prime Day as a way to get people to kick-start their holiday shopping.