Surely, on many occasions you have heard about usability and user experience, but do you really know what each one is? It is important that you get to know them individually before starting to work with them in your digital marketing strategy.
Although they are terms that are closely related, you must be clear that they are not the same. For this reason, it is so necessary that you learn to identify them. You have to know each aspect that characterizes them. Only then can you use each one in the correct way for you to be successful.
For this, it is also essential that you bear in mind the differences that exist between usability and user experience. This guide will show you everything you need to know before structuring your strategy and applying it based on these two concepts.
Know in depth the usability and user experience
The first thing you have to know is the meaning …