At its core, Facebook is a content-driven platform. Facebook's goal is to show it's users the most interesting and popular
advertisements content based on your preferences so you keep on engaging with the app.
But we all know that the real mission is to make as much money as possible without hemorrhaging users.
The good news is that if your ads are engaging audiences, you'll get seen more often. Not only that but you'll even see cost savings over non-engaging sponsored posts.
That's because if your ad creative resonates with users, Facebook will give it preference, and you'll rack up cheaper views, clicks, and conversions.
On the other hand, if your ad is a dud… it will be dead faster than a chicken in the dog pen. No amount of targeting and budget optimizing can make bad ad creative successful.
But here's the thing: Designing ad creative doesn't have to be a hit or miss …