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Social Media Marketing

We Abandoned Twitter. Heres Why. (#Twexit) [Video]

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

February 21st, 2017 min read

Sonny and Cher. Diana and Charles. Britain and the EU. Brangelina.

Personally, professionally, or politically, there are just some breakups we never get over.

The parties seem inseparable and their relationships look flawless from the outside, but then, wham — things end and we learn they weren’t as picture perfect as we thought.

Well, friends, brace yourselves. This one may come as a shocker, and will undoubtedly be controversial among social media marketers, but after nearly 8 years, we’re breaking up with Twitter.

Consider this article our #Twexit.

Now, before I get into why IMPACT is calling it quits, we have to acknowledge the good, and there is quite a bit of it.

(Note: The company account will still be accessible, auto-publish articles, and be active during live events –where it has proven …

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Categories
Social Media Marketing

The independent creative agency launched a creative campaign for Independent News &Media to support their weekend papers – Irish Independent on Saturday and SundayIndependent. Launching this week, the campaign consists of a national TV advert, Out ofHome, Digital Out of Home, Press and Digital. The campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style ofwriting […]