It’s very clear that tracking the success of your digital branding campaigns and website is important. However, knowing just how to do that is a lot less clear. Here are some ways you can address the holes in your Google Analytics conversion tracking.
A Quick Refresher On Conversions
Many people already know what conversions are, but understanding the basics is key for context. Essentially, a conversion can be any valuable online or offline interaction someone has with your business and brand.
Many digital branders choose to track their conversions through Google Analytics.
While many businesses track conversions, this can often be underutilized in terms of specificity. You want to take note of a range of conversions. This will help you get a more complete picture of your website engagement and what content of yours on which platform is hitting the right notes with consumers.
Experts recommend tracking two kinds of conversions. These are: